Business owners often want to improve their search engine rankings without committing significant resources. At first glance, low-cost SEO packages—sometimes as little as £100 per month—may appear to be an attractive solution. Unfortunately, the long-term consequences can be severe.

Consider what typically happens with these services:

• Websites become overloaded with poorly placed keywords that harm readability and credibility.
• Backlinks are generated from irrelevant or low-quality sites, often associated with spam or questionable industries.
• Content is produced through automated or “spun” methods, resulting in articles that diminish brand authority.
• Ultimately, Google may issue a manual penalty, causing rankings and traffic to decline dramatically.

The key takeaway is clear: effective SEO requires expertise, strategy, and investment. While quality SEO may seem costly at first, it is far more sustainable—and far less expensive—than recovering from penalties, lost visibility, or damaged reputation caused by cheap alternatives.

Before choosing an SEO provider, ask yourself: are short-term savings worth the long-term risk to your business?